- FEATURED PROGRAM
Microsoft Marketplace Listing Optimization Program
Partner Development Group is a Microsoft-recognized organization focused on maximizing the value of the Microsoft relationship for Partners of all sizes. With 80+ years of combined Partner Development experience, we are more than consultants —we’re your team’s trusted partner. Using our proprietary framework, our structured approach and guidance through our Microsoft Partner Development Directors, we ensure a successful Jumpstart to your Microsoft relationship.
WHAT YOU GET
With PDG’s Marketplace Listing Optimization Program, partners get personalized recommendations to improve a published Marketplace listing in no time. PDG turns those recommendations into high-quality, publish-ready listing updates.
This 30-day program will take you through our simple three-step motion:
- Scan & Score: we guide your team through our listing optimization results of captured category scores and recommendations across six dimensions — value proposition, solution description, information quality, presentation, clarity, and grammar.
- Fix & Refresh: we work with your stakeholders to rewrite and tighten listing content based on Marketplace best practices and score-based guidance, delivering drafted copy updates and a prioritized improvement backlog.
- Rescan & Iterate: after publishing, we rescan 72 hours later, confirm improvements, and set a cadence for continuous optimization — from a 2-week accelerator to ongoing monthly or quarterly cycles.
WHAT TO EXPECT
Marketplace listings often suffer from slow, subjective feedback cycles and inconsistent messaging. We align stakeholders on what “effective” looks like and turn recommendations into prioritized, publish-ready changes.
By the end of the engagement, you will have the knowledge, a clear roadmap, and confidence that your Marketplace Listing is properly optimized.
- We run a baseline advisory scan and deliver a summary of scores and key findings across six listing categories.
- We draft listing copy updates for your value proposition, solution description, and supporting sections with a quality checklist.
- We create a prioritized improvement backlog with a before & after rescan plan to measure your published results.
- We deliver an enablement handoff, so your team knows what changed, why, and how to keep improving on an ongoing basis.
The key to success with PDG is the fact that we don’t offer generic responses or repackaged and repeated talking points. We take the time to get to know your organization, understand your pain points and priorities, and develop a custom roadmap specific to you.